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NHS Healthy Start

Help to buy healthy food and milk for pregnant women and families with young children.

Browse Food Support
Free
National
Self-refer

This is an official NHS scheme to support your child's nutrition.

About this service

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk. This is provided via a prepaid card that is topped up every 4 weeks.

How they can help you

Provides financial credits for milk, fruit, vegetables, pulses, and infant formula.

What to expect

A simple online application followed by a card sent in the post.

What to bring

National Insurance number and benefit award letters for the application.

Who it's for

Pregnant women or parents with children under 4 on qualifying benefits.

Eligibility

Low-income families on Universal Credit, Income Support, or Child Tax Credit.

Getting support

Eligibility
Low-income families on Universal Credit, Income Support, or Child Tax Credit.
services.opening_hours
Online applications 24/7
Referral requirements
You can contact this service directly without a referral.

Trust and updates

Verification status: Needs Review

Last verified: June 13, 2026

Last updated: July 30, 2026

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Cost

Free